Our brand strategy skills can serve a wide variety of needs, from positioning to brand architecture to naming to strategic planning.
One of our specialties is creating a messaging strategy that starts with understanding your brand, customers and competition, includes a detailed discovery and insights presentation, and culminates in a messaging platform that can serve as the foundation for all your internal and customer-facing communications.
Past brand strategy projects (individually or with previous employers) include:
Discovery, positioning, and messaging platform for JELD-WEN, AmeriFirst Finance, Hunt Capital Partners, and the automotive tapes division of 3M AASD.
Assistance with update and rollout of brand voice guidelines for 3M and FedEx.
Five-year strategic plan for Midwest Independent Booksellers Association.
